In this interview series, we want to feature cool and inspiring women from all corners of the world to learn about their financial reality as well as how they navigate sustainability. Our goal is to showcase a breadth of values and practices, and how young women handle the challenges of our time. 

This week, we have been talking to the ultra chic creative Jonna from Gothenburg. Jonna speaks about our responsibility to educate ourselves on sustainability and learn how to reduce our impact on the environment, but above all she is an advocate for kindness. She's a copy-writing wizard, she'll dominate the dancefloor, she's a natural in front and behind the camera, and she has that effortless Scandi-flair that instantly grounds you. And money? Yes, she knows about that, too. 

WHAT DOES SUSTAINABILITY MEAN TO YOU?

Sustainability for me means awareness. Its important to be aware of your own behaviour for the environment, community and in your consuming. I believe that every decision you make, no matter how small or big impact it has on you or the rest of the world, is a decision towards or against sustainability. So, read the news, watch documentaries and try to understand sustainability.

 

(WHY) IS MONEY IMPORTANT?

It makes me sad to say that money is important, but nowadays it is such a security. To have a good financial structure in your life makes you confident and gives you the ability to do what you want. Also, money is a confirmation for the work you do and what you have achieved.

 

WHAT IS YOUR MONEY STRATEGY?

I always try to have one or two months of salary on my savings account if something unexpected would happen and I always put some extra away for retirement. My strategy is to think long-term when it comes to savings and investments, that is why i recently opened a trust fund and invested in a few shares. I’m just in the beginning and I'm trying to understand how it works, but its actually really fun.

 

DO YOU THINK INSTAGRAM AFFECTS OUR CONSUMER BEHAVIOUR AND SPENDING?

I think it affects our behaviour in a bad way. I know there are accounts on Instagram for racing awareness around our consumer behaviour and spending, but unfortunately, it seems to me that its only getting worse. And its so easy to just click and “add to bag”, in Sweden its also become so easy to use credit and delay your payments, which I think is so scary for people who cannot handle shopping and money.

 

PLEASE SHARE ONE THING YOU LEARNED FROM YOUR MUM.

My mum taught me the importance of always be kind and show respect for everyone you meet. All from new to old acquaintances, people you share different values from or if you are from completely different cultures. In the end, we are all human beings and to be kind is such a easy way to be a good human.

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